Question for you: are your rewards/perks going to be released in discrete levels or have multiple add-ons along the way? On the other hand, Indiegogo allows you to use tracking pixels and see on the advertising platform which ads are driving pre-orders.ĭon’t let tracking pixels be the main reason that you decide on one platform over the other, especially since there are ways around having no integrated pixels. But this is not as simple or clear-cut as using a tracking pixel and tracking pre-orders directly from the advertising platform. Of course, there are ways around this by using subdomains and Google Analytics. Kickstarter does not allow tracking pixels on their campaign pages. Question for you: do you have the technical skills to set up a roundabout way to track ad-driven conversions? The projects usually featured on Kickstarter are usually from these categories.Īlso be sure to see if the product you’re launching matches with the type of audience that comes to surf the platform. You can even see the difference on their homepage. They’ve always stayed true to its roots in serving those in publishing, film, design, music, craft, and games. On the other hand, Kickstarter is a global crowdfunding platform focused on creativity and merchandising. It’s become a one-stop-shop for anyone who wants to build and deliver a product. Their entire ecosystem is set up to make it easier for companies to set up their SKUs, shipping, etc.įor example, they’ve built up and launched the Arrow Certification program to help entrepreneurs source suppliers and manufacturers for their projects. That’s been their main positioning and it’s not slowing down. Indiegogo focuses primarily on electronic products and smart hardware, at least more so than Kickstarter. Question for you: what type of product are you launching? Indiegogo vs Kickstarter: Product type focus The Ultimate comparison: Indiegogo vs Kickstarter.Īs a creator, once you decide that you’ll be crowdfunding, here are 5 key differences you should consider before deciding between Kickstarter or Indiegogo.ġ.
After raising millions on both Indiegogo and Kickstarter, there are glaring differences between the two platforms.
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